What does food marketing involve?

Food marketing primarily involves advertising and promoting a food product to encourage purchase. This includes strategies such as creating advertisements, conducting market research, and utilizing various media platforms to enhance brand visibility and appeal to potential consumers. The essence of food marketing is to effectively communicate the benefits and value of a product, which can influence consumer behavior and drive sales.

Creating recipes for food products, preparation techniques, and studying the nutritional content of foods are aspects related to food production and education rather than the marketing aspect. These elements might contribute to a product's overall appeal but are not the core functions of food marketing.